Tyrelessly

The advent of winter in India means Tyres, being a popular choice as a heat source become a common sight on roads. One day in 2015, while returning back from a class, our Partner saw a dozen tyres piled on the side of the road; 200 metres passed and the same situation, only difference being that this time someone was also burning them. He saw fumes rising, and could realise that the environmental impact of this could be very disastrous.

When he returned home after the incident, he was very inquisitive and searched on the Internet — the environmental impact of burning tyres and the systems in place to avoid this situation — and was only left disappointed. No systems were in place to avoid this, moreover a majority of industries burn tyres in a manner that is hazardous to the environment also. Our partner learnt that Pyrolysis is the way forward and a system for collection of tyres is necessary

Seeing someone set a couple of tyres on fire got our partner thinking and led him to develop Tyrelessly. To avoid this environmental hazard an End-of-life Tyre aggregator working through an efficient platform could be helpful to the environment.

Putting this idea of recycling and desire to change the current End-of-Life tyre situation, we started developing Tyrelessly in December 2015 and launched the web platform in January 2016.

The goal of Tyrelessly is to inspire smarter choices for a more sustainable future. we believe that individual actions, such as increasing recycling or learning about greener ways to dispose, can add up to a big impact for the planet.

In India, About 100 million tyres require recycling Annually. That's about 275,000 Tyres (675 Shipping Containers or 2500 tonnes) Every Day! Less than 5% are recovered with the remainder subjected to unsafe disposal. India needs to invoke grass root level awareness to promote Energy Recovery & Material Recovery from end-of-life tyres.

To improve our recovery statistics India needs community participation. Tyrelessly aims at partnering with you, municipalities, waste haulers and community and national brands to help us reach and motivate millions of people to join our movement towards more sustainable living through safe disposal of ‘end of life’ tyres.

By recycling 10 million scrap tyres, We aims to save a million square yards of landfill space and eliminate tonnes of carbon dioxide released into the atmosphere by irresponsible burning of tyres.

Tyrelessly is on a mission to implement the ‘polluter pays’ principle through two different policy approaches; (i) command-and-control through performance and technology standards and (ii) market-based through environmental regulations.

Tyrelessly has been launched in Delhi NCR initially, with a clear ramp up plan to be available across India, within next one month. Tyrelessly is ready to go door to door and change India’s record of recycling for ever.

Tyrelessly has been covered in the Times Of India, Hindustan Times, The Hindu, Dainik Jagran, YourStory, ScoopWhoop, TheBetterIndia, Indiatimes, Silicon India, Deccan Herald, Motherland, Amar Ujala, and others since its launch.